The UP Phone is a privacy-first, proprietary and secure smartphone designed by cybersecurity professionals for everyday usage.

The UP Phone runs the proprietary LibertOS operating system which is secure by design and free of Big Tech components that are typically installed to collect user information for advertising and monetization purposes.

The UP Phone protects you from advertising trackers and any kind of spying and intrusion while providing the regular usage experience you are used to.

UP Phone is designed to secure your data and protect your privacy. While most modern phones encrypt your data, the operating system of the phone is not privacy oriented.

In fact it is designed to monetize your private data. The phone is also vulnerable to third-party apps that are installed on the device, most of which are free, but highly vulnerable to misuse, activity tracking, and monetization of a user's private data.

UP Phone mitigates the above vulnerabilities by having an operating system that has no vendor-designed ecosystem built to extract and analyze data that can be later monetized by advertisers or service providers.

UP Phone also gives a user more visibility, control and awareness of third-party data usage and risks in case a third-party app must be used.

If you are already an Android user you should be familiar with our user experience as it is very similar to Android. However, for obvious security and privacy reasons, the UP Phone doesn't have Google Play Services preloaded.

The Play Store is replaced by the unrestricted UP Store. Most Android apps are fully compatible with the UP Phone, but you'll be using them in a secure, privacy-first environment.

If you're an iPhone user there will be minimal adjustments with the new interface.

If you are getting a product for free, then you are the product. Big tech companies and free platforms are continuously monitoring and analyzing your activities, then selling the data to third-parties or utilizing it themselves to advertise, influence your opinions, or sell you a product or service.

With Unplugged, your data and activity remains yours. We encourage you to read our User Agreement where we undertake to protect your data and never use it for advertisement or sell it with third-parties.

Our UP Suite, including the UP Messenger, UP VPN and UP Antivirus is available for a small monthly fee that's priced lower than the alternatives, and provides the leading protection against data theft, monetization of your private behavior, malware and malicious interception.

Unplugged has hired independent auditors to conduct periodic penetration tests on our platform's security.

If you're a cyber expert and still have doubts, we invite you to write to us or apply to participate in our White Hat Program, where you'll get a chance to win prizes if you are able to detect any vulnerabilities in our hardware or software.

We also give qualified professionals the option to visit us at our R&D offices and perform a white room code review, so that you can see for yourself that we have no back doors.

The UP Phone is equipped to work with the three big U.S. mobile carriers once fully verified. The phone currently works on AT&T and T-Mobile networks. We are pursuing verification with Verizon, but the process is more involved.

Another class of cell service are Mobile Virtual Network Operators (MVNOs.) Examples include Patriot Mobile, Mint Mobile, Cricket, and others. MVNOs on the AT&T and T-Mobile networks work on the UP Phone.