You probably use dozens of apps every day—messaging, navigation, news. But how many of them respect your privacy?
Most apps collect far more data than they need, often sharing it with advertisers and third parties. If you’d rather keep your personal data personal, the UP Store makes it easy to find apps that don’t track you. With over 5700 apps in the UP Store, we have assigned privacy ratings to educate and inform users about the level of privacy they can expect—think of this as a measure to promote transparency and user awareness.
Note: Not all of the apps in the UP Store honor your privacy. We leave the choice to remain private up to the user. If you're using the UP Phone, you also get network-level protections that block apps from sending your data to third-party trackers. This means that if you decide to use at your discretion an app that doesn't honor your privacy, you still will be more private with the UP Phone.
If you're using the UP Phone, you also get network-level protections that block apps from sending your data to third-party trackers. And unlike mainstream app stores, you can install almost any app that doesn’t rely on Google Mobile Services (GMS)—so you’re not locked into one ecosystem.
🔎 Curious? Check out the UP Store.
If you’re looking to reduce tracking and take back control of your data, these apps are a great place to start:
✅ UP Messenger – Stay connected securely with end-to-end encrypted messaging through our flagship communication app. Voice and video calls plus secure media and file sharing. UP Messenger comes with the UP Phone. It is available to sideload the APK onto other Android devices, and for download in the iOS App Store. Signal is also a very good alternative.
✅ ProtonMail – Protect your email conversations with industry-leading encryption, ideal for securing sensitive business and personal correspondence.
✅ Standard Notes – Capture thoughts, ideas, and to-dos with full encryption, ensuring your notes remain yours alone—free from prying eyes. 
✅ OSMAnd & Organic Maps – Navigate privately, with no location tracking. Both of these apps are based on the OpenStreetMap project, a global open source mapping project built by a community of developers and contributors. Both apps also give a feature rich offline experience, where maps can be downloaded and used without an internet connection.
OsmAnd mobile mapping app
Organic Maps
✅ Bitwarden – Manage your passwords effortlessly with this open-source, end-to-end encrypted password manager, keeping your credentials safe and accessible.
✅ Brave Browser – If you’re using the UP Phone—or even if you’re not—you’ll love Brave Browser. Enjoy lightning-fast, privacy-focused web browsing with built-in ad blocking and tracker protection. It’s the perfect companion for anyone who values online security.
Privacy Should Be Your Choice
Big tech companies profit from data collection—but that doesn’t mean you have to participate. If you care about privacy, there are better alternatives out there.
These apps give you a starting point to take back control of your digital life—on your own terms.
Already using the UP Store? We’d love to hear your favorite privacy-first apps.
-The Unplugged Team
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