Campaign: Gratitude for Privacy
For $100 off the UP Phone from Nov 25th-Dec 2nd, use code: GRATEFUL at checkout.
Privacy is a right. Protecting it is a choice.
As we approach the Thanksgiving holiday in the United States this week, and we consider the debate all over the world around human rights, digital privacy and individual freedoms, we feel a sense of real gratitude and yet still the weight of protecting these rights and freedoms. We also reflect on the growth of Unplugged and how far we have come.
Big Week for Unplugged
This is a remarkable week for Unplugged, as we kicked off a campaign with Brave Software. We titled the campaign: “Gratitude for Privacy.” With the big upgrade to LibertOS 2.0, Unplugged integrated Brave browser and Brave Search as the default apps for those respective functions on the UP Phone.
Brave is a leader in the development of privacy technology, and we’ve long admired their company and what they have been able to accomplish. Spend some time in the Brave Blog, and you’ll discover a company which invests considerable resources innovating privacy-preserving technologies across a host of tools and consumer products.
One of the most important areas where Brave is developing is in-browser AI tools. Leo is Brave’s privacy-first AI assistant. Brave Search also features Answer with AI functionality. Adoption has been tremendous since Brave launched Answer with AI earlier this summer with the tool now delivering more than 11 million AI-powered answers and summaries daily.
Here are some additional excellent products Brave brings to the market.
- Brave Search - A privacy-preserving search engine, providing fast, accurate results from an independent index.
- Brave News - A browser side custom prave newsfeed that adjusts to user preferences, but without sending back user information to Brave.
- Leo - Brave’s in-browser, privacy-first AI assistant.
- Brave Wallet – a versatile multi cryptocurrency wallet.
- Brave Talk – A privacy-protecting video-conferencing tool.
Why Unplugged + Brave Changes the Game
This collaboration with Brave gives you a more comprehensive solution for navigating the digital world safely and privately.
- UP Phone’s Privacy by Design: With a proprietary operating system, no core Chinese supply chain components, and features like a physical kill switch and encrypted data, the UP Phone is engineered for security and privacy first.
- Brave’s Innovation in Private AI: Brave’s work in privacy-protecting AI takes online security to a whole new level, offering tools like ad and tracker blocking, lightning-fast browsing, and a no-compromise stance on user data.
A Growing Industry with Growing Threats
Privacy tech is a fast growing sector today, and for good reason. Data privacy software as a market segment is expected to grow from an estimated 3.84 billion this year to over 48 billion by 2032. That is a projected compound annual growth rate of over 37%. There is a sea change happening, and this last election gave us clues that people are sick of Big Tech snooping on all of their activities and deeply suspicious of Big Government as well. Folks are tired of the surveillance and companies like Unplugged and Brave are responding to these larger market forces. With more vulnerabilities exposed each day, solutions like Unplugged and Brave are not just timely but essential. This collaboration positions both companies as leaders in the fight for a more private internet.
We’re Thankful to Empower You
We’ve made it our mission to empower you with tools that protect your digital life. Our collaboration with Brave is the latest step in this journey. It brings together the hardware, the operating system, the UP Suite and our Privacy Center all packaged in the UP Phone.
Now, we include the browser, search and AI answer engine from Brave. It’s a more complete package! Together, we’re giving you control over your data and a voice in the digital age.
Privacy isn’t just about avoiding threats, it’s about embracing freedom. It’s about making choices that protect your family, your identity, and your future.
At Unplugged, we’re proud to stand with Brave in providing you with the tools to make those choices. Together, we’re not just protecting privacy, we’re redefining it.
For $100 off the UP Phone from Nov 25th-Dec 2nd, use code: GRATEFUL at checkout.
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