UP Phone Arrives in the UK
Unplugged Continues Its Global Expansion and Adds New SIM Option for Enhanced Privacy
We’re excited to announce that UP Phone is now available in the United Kingdom.
As Unplugged continues its global expansion, more people worldwide can now choose a genuine alternative to surveillance-driven technology—and take a step toward true digital freedom. UK residents can order UP Phone today at unplugged.com, with shipments beginning October 29, 2025.
The UP Phone works on all major UK mobile networks.
Additionally, Unplugged is offering the Renegade SIM Card—a new option for customers who want to take their privacy to the next level.
Smartphone privacy has never been more critical, especially in the UK. With rising concerns over data tracking, targeted advertising, and government surveillance, people are becoming increasingly aware of how much of their personal information is being collected and sold—often without their full understanding or consent. Our phones now hold the most intimate details of our lives, from photos and messages to financial data and location history. Protecting that information isn’t just a matter of security—it’s about preserving personal freedom and trust. As awareness grows, UK users are demanding technology that puts privacy, transparency, and user control front and center.
A Phone Built for the Privacy-Minded
Designed to optimize privacy at every level, UP Phone integrates proprietary hardware and software like no other smartphone—setting an entirely new standard for privacy with a device that is easy to use out of the box. Key features include:
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A powerful on-device Firewall blocks third-party tracking and data harvesting attempts—and exposes the apps behind them—so customers can see their privacy protections in action.
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UP Phone’s operating system, UnpluggedOS is purpose-built for privacy. By using open-source Android without Google Mobile Services, it blocks backdoor data collection and puts control back in users’ hands.
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The uncensored, unbiased, and untracked App Center gives customers the freedom to access the apps they want without restrictions imposed by major app store ecosystems.
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Built-in, no-logs, VPN protection running in the background hides the IP address while traffic is being blocked.
New Renegade SIM
We’re excited to introduce a new SIM option that enhances privacy for UP Phone users. The new Renegade SIM card offers global roaming and automatically clears Location Updates and Cell Data Records every 24 hours—providing an extra layer of protection for your location and activity data.
This IoT SIM supports SMS functionality and works seamlessly with all major UK networks. Customers can choose between two prepaid data plans: 15GB for $49.99/month, or 5GB for $19.99/month. The first 100 UK orders will include a free Renegade SIM card by Pond in each order for customers to trial the service.
Privacy Promise Verified Through Open Source
Built on the Android Open Source Project (AOSP), UnpluggedOS offers a fully open implementation of Android—free from Google Mobile Services and the layers of tracking, analytics, and surveillance that normally accompany it. Open-sourcing the OS allows security researchers and developers to inspect, audit, and verify every privacy claim for themselves.
Learn more about Unplugged’s open-source projects here.
Order Your UP Phone Today
UP Phone is available for £749, or with easy monthly payments at Unplugged.com.